A good website design creates a visual language that stays consistent in all the platforms. A web design of good quality means it is about taking your ideas and getting it translated onto a webpage. There are different elements of design required that a professional website design alone can achieve.
The elements require the online platforms to have a consistent message of your brand so that it creates an impression. However, it is not about the clicks, it is also about the visitors visiting your web page, so it must be interesting to make your visitor buy your service or product.